Born from the simple, avant-garde idea of creating noble but understated, functional and robust bags which are still radiantly alluring to look at and be seen with... Because chic should be effortless elegance. The first collection of tote-bags was imagined and designed as an ideal archetypical bag: beautiful and timeless, quietly elegant, bespoke quality... and quintessentially Parisian! The 1st product was labelled in 2014 at a design studio on Rue de Verneuil, in the heart of the artistic and glamourous district of St-Germain-des-Près. Since then, the story has flourished in our Parisian workshops as Rue de Verneuil pursues its quest for the ideal bag, with each new season and inspiration. Producing in its unique way with expertly crafted savoir-faire.